Your partner in building a sustainable and defensible growth engine.

Work with someone who’s been there - I’ve spent my career growing Seed to Series A B2C companies

I’ve worked with some great companies

Hey, I’m Simon

I’ve driven over $20m+ in revenue in the past 7 years.

I’ve been fortunate enough to lead or work on some incredible teams at a number of high growth startups spanning multiple industries including edtech, fintech, healthtech, pharmacy and more.

I now work as a consultant helping Seed to Series A B2C companies grow primarily as a fractional Head of Growth. I also do some media buying and advisory.

A few places I’ve been featured in

Some kind words

  • As an early stage startup it was very critical to be as aggressive as possible. Simon always pushed the pace by bringing and executing fresh ideas and perspectives. He was a great resource for not only best practices in our industry but as mentorship to our internal teams. Would recommend Simon to any founder contemplating their growth strategy.

    Andrew Kim, SHARE CEO + Co-founder

  • Simon has the rare skill of understanding both broad (OOH, print) channels and performance channels, bringing a well rounded perspective to our growth efforts. He has been instrumental in building the media plan for our brand campaigns and operated as an extended part of our team. We've seen positive returns from our investments in both Simon and our campaigns.

    Amrita Gurney, Head of Marketing at Float

Ready to Grow?

The Growth Marketer’s Guide to Out-Of-Home

After having spent over $2m on Out of Home campaigns across North America, I’ve come to believe that OOH is one of the most overlooked channels in the growth marketer’s acquisition playbook.

I’m putting together this guide to teach you everything I know about how to turn OOH into a performance growth channel

Fractional Head of Growth

Integrated with your team to provide ongoing support as a part time Head of Growth.

Support can be both execution and advisory focused and can be flexible to the biggest growth challenges your business is facing.

Media Buying and Projects

Whether its Paid Social, Search, OOH, Affiliate, Influencer or something else, I’ve done performance driven media buying and measurement on most channels.

I can also help execute one off growth projects (ex CRO), growth audits (ex. channel audits and recommendations for new and existing channels) and setting up analytics and attribution

Results

  • I worked with the team to execute an Out of Home campaign that drove a CAC approaching Paid Social

    Media Buying - Online Pharmacy

  • I worked with the team to drive a 30% lift in lifecycle campaign conversion rate and an 80% increase in landing page conversion rate from paid channels.

    Fractional Head of Growth - Fintech

  • Reduced CAC 52% while increasing spend 51% across Search, TikTok and Meta in 4 months.

    Media Buying - Dental

Growing from Seed to Series A and beyond is hard

Every company needs to grow and yet its consistently one of the hardest roles to hire for. You might hire an agency but aren’t sure if they’re really driving results. Maybe you want to run a bunch of different experiments but aren’t sure how to prioritize. Or maybe you’ve just raised a round and need to figure out how to best deploy the capital.

That’s where I come in. Someone who’s been in the weeds and has actually “done the thing” and clicked the buttons. Whether you’re looking for operational help, advice or a bit of both, I can help.