Your partner in building a sustainable and defensible growth engine.
Your partner in building a sustainable and defensible growth engine.
Work with someone who’s been there - I’ve spent my career growing Seed to Series A B2C companies.
Work with someone who’s been there - I’ve spent my career growing Seed to Series A B2C companies.
Work with someone who’s been there - I’ve spent my career growing Seed to Series A B2C companies.
I'm Simon
I'm Simon
I'm Simon

,
,
,
a Growth
a Growth
a Growth
Expert
Expert
Expert
based in Toronto
based in Toronto
based in Toronto

I’ve driven over $30m+ in revenue in the past 7 years.
I’ve been fortunate enough to lead or work on some incredible teams at a number of high growth startups spanning multiple industries including edtech, fintech, healthtech, pharmacy and more.
I now work as a consultant helping Seed to Series A B2C companies grow primarily as a fractional Head of Growth. I also do some media buying and advisory.
I’ve driven over $30m+ in revenue in the past 7 years.
I’ve been fortunate enough to lead or work on some incredible teams at a number of high growth startups spanning multiple industries including edtech, fintech, healthtech, pharmacy and more.
I now work as a consultant helping Seed to Series A B2C companies grow primarily as a fractional Head of Growth. I also do some media buying and advisory.
I’ve driven over $30m+ in revenue in the past 7 years.
I’ve been fortunate enough to lead or work on some incredible teams at a number of high growth startups spanning multiple industries including edtech, fintech, healthtech, pharmacy and more.
I now work as a consultant helping Seed to Series A B2C companies grow primarily as a fractional Head of Growth. I also do some media buying and advisory.
Testimonials
Some kind words.
Some kind words.
Some kind words.
"Simon Mills is essential to driving growth at Simple Ventures, supporting both existing ventures and new concepts."
Rob Palumbo
Partner and COO of Simple Ventures
"I would recommend Simon to any growing business that is looking for a data driven growth leader."
Sebastian Nordstrom
Director of Revenue Operations at Loop Financial
"Simon Mills is essential to driving growth at Simple Ventures, supporting both existing ventures and new concepts."
Rob Palumbo
Partner and COO of Simple Ventures
"I would recommend Simon to any growing business that is looking for a data driven growth leader."
Sebastian Nordstrom
Director of Revenue Operations at Loop Financial
"Simon has been instrumental in building the media plan for our brand. We've seen such positive returns from him."
Armita Gurney
Head of Marketing at Float
“Simon is full of great ideas -- but more than that -- able to pull off the ideas on a quick timeframe and tight budget. Huge impact to NorthOne's growth.”
Graham Isador
NorthOne
"Simon has been instrumental in building the media plan for our brand. We've seen such positive returns from him."
Armita Gurney
Head of Marketing at Float
“Simon is full of great ideas -- but more than that -- able to pull off the ideas on a quick timeframe and tight budget. Huge impact to NorthOne's growth.”
Graham Isador
NorthOne
“I worked with Simon to run an experiment to scale direct sales in Chicago. He was gritty, resourceful and navigated ambiguity with ease."
Alice Lan
Chief of Staff at Opencare
"Would recommend Simon to any founder contemplating their growth strategy."
Andrew Kim
SHARE CEO + Co-Founder
“I worked with Simon to run an experiment to scale direct sales in Chicago. He was gritty, resourceful and navigated ambiguity with ease."
Alice Lan
Chief of Staff at Opencare
"Would recommend Simon to any founder contemplating their growth strategy."
Andrew Kim
SHARE CEO + Co-Founder
“I worked with Simon to run an experiment to scale direct sales in Chicago. He was gritty, resourceful and navigated ambiguity with ease."
Alice Lan
Chief of Staff at Opencare
"Would recommend Simon to any founder contemplating their growth strategy."
Andrew Kim
SHARE CEO + Co-Founder
My Work
Work With Me.
Work With Me.
I work with with clients in three ways. If you can’t find what you’re looking for, shoot me a message and I’ll see how I (or someone I know) can help
I work with with clients in three ways. If you can’t find what you’re looking for, shoot me a message and I’ll see how I can (or someone I know) can help.
Fractional Head of Growth
Integrated with your team to provide ongoing support as a part time Head of Growth.
Support can be both execution and advisory focused and can be flexible to the biggest growth challenges your business is facing.
Fractional Head of Growth
Integrated with your team to provide ongoing support as a part time Head of Growth.
Support can be both execution and advisory focused and can be flexible to the biggest growth challenges your business is facing.


Fractional Head of Growth
Integrated with your team to provide ongoing support as a part time Head of Growth.
Support can be both execution and advisory focused and can be flexible to the biggest growth challenges your business is facing.


Digital Media Buying + Projects
Whether its Paid Social, Search, OOH, Affiliate, Influencer or something else, I’ve done performance driven digital media buying and measurement on most channels. I can also help execute one off growth projects (ex CRO), growth audits (ex. channel audits and recommendations for new and existing channels) and setting up analytics and attribution.


Paid Social
Search
Affiliate
Traditional Media Buying
I simplify traditional media buying to help you connect with your audience through TV, radio, print, and more. Let me handle the negotiations and strategy, so you can focus on what matters most—growing your business.


Television
Radio
Direct Mail


Paid Social
Search
Affiliate
Digital Media Buying + Projects
Whether its Paid Social, Search, Affiliate, Influencer or something else, I’ve done performance driven digital media buying and measurement on most channels.
Offline Channel Diversification
I typically work with digital native brands who are diving into offline for the first time and looking to diversify their channel mix.
From channel selection, through to structuring the experiment, executing and measuring the results, I work with you end to end.


Television
Radio
Direct Mail
Growing from Seed to Series A and beyond is hard.
Every company needs to grow and yet its consistently one of the hardest roles to hire for. That’s where I come in. Someone who’s been in the weeds and has actually “done the thing” and clicked the buttons. Whether you’re looking for operational help, advice or a bit of both, I can help.
Growing from Seed to Series A and beyond is hard.
Every company needs to grow and yet its consistently one of the hardest roles to hire for. That’s where I come in. Someone who’s been in the weeds and has actually “done the thing” and clicked the buttons. Whether you’re looking for operational help, advice or a bit of both, I can help.
Growing from Seed to Series A and beyond is hard.
Every company needs to grow and yet its consistently one of the hardest roles to hire for. That’s where I come in. Someone who’s been in the weeds and has actually “done the thing” and clicked the buttons. Whether you’re looking for operational help, advice or a bit of both, I can help.
Results
Results speak for themselves.
Results speak for themselves.
Results speak for themselves.
Baselane
✰ 80% increase in landing page conversion ✰ 30% lift in lifecycle campaign conversion rate
Wally Health
✰ Reduced CAC 52% while increasing spend by 51% across Search, Tiktok, and Meta in 4 months
Felix
✰ Worked with team to execute Out of Home campaign that drove a CAC approaching Paid Social
Loop
✰ Optimized the channel mix to focus on top performing channels. Cut CAC in half while increasing ARPU of newly acquired customers
Products
The Growth Marketer’s Guide to Out-Of-Home

The Guide
I’ve spent over $2m on Out of Home campaigns in 7+ cities across North America and the UK. This guide is the playbook on how you can turn OOH into a performance marketing channel.
This playbook will be most relevant for marketing teams who are already spending ~ $100k / month on acquisition and are looking to diversify their channel mix beyond Facebook and Google.
🗓️ Media planning: where, when and what to buy for maximum impact
💰 How I’ve saved clients hundreds of thousands of dollars in media spend through negotiation
📈 How to measure and quantify results
🧪 How to run a proper test
🎨 How to make creative that converts
Examples
My Work, In Action.
North One, Houston
Financial Technology
Freddie, Toronto
Online Pharmacy
Freddie, Toronto
Online Pharmacy
Felix, Toronto
Online Pharmacy
Opencare, Chicago
Dental Care
Float, Toronto
Financial Technology
Float, Vancouver
Financial Technology
Float, Calgary
Financial Technology
NorthOne, Houston
Financial Technology
Peggy, London
Mobile App
Float, Calgary
Financial Technology
Protein Candy, Toronto
CPG
Protein Candy
CPG
The Guide
I’ve spent over $2m on Out of Home campaigns in 7+ cities across North America and this guide is my playbook on how I use OOH as a performance marketing channel.
This playbook will be most relevant for marketing teams who are already spending ~ $100k / month on acquisition and are looking to diversify their channel mix beyond Facebook and Google.
🗓️ Media planning: where, when and what to buy for maximum impact
💰 How I’ve saved clients hundreds of thousands of dollars in media spend through negotiation
🎨 How to make creative that converts
📈 How to measure and quantify results
🧪 How to run a proper test
The Guide
I’ve spent over $2m on Out of Home campaigns in 7+ cities across North America and this guide is my playbook on how I use OOH as a performance marketing channel.
This playbook will be most relevant for marketing teams who are already spending ~ $100k / month on acquisition and are looking to diversify their channel mix beyond Facebook and Google.
🗓️ Media planning: where, when and what to buy for maximum impact
💰 How I’ve saved clients hundreds of thousands of dollars in media spend through negotiation
🎨 How to make creative that converts
📈 How to measure and quantify results
🧪 How to run a proper test
Products
The Growth Marketer’s Guide to Out-Of-Home
The Guide
I’ve spent over $2m on Out of Home campaigns in 7+ cities across North America and this guide is my playbook on how I use OOH as a performance marketing channel.
This playbook will be most relevant for marketing teams who are already spending ~ $100k / month on acquisition and are looking to diversify their channel mix beyond Facebook and Google.
🗓️ Media planning: where, when and what to buy for maximum impact
💰 How I’ve saved clients hundreds of thousands of dollars in media spend through negotiation
🎨 How to make creative that converts
📈 How to measure and quantify results
🧪 How to run a proper test
FAQ
Frequently Asked Questions
Frequently Asked Questions
Contact
Get in touch.
Get in touch.
Get in touch.